Lexus: Meaning (information, definition, explanation, facts)

Lexus is a brand name used by Toyota in North America, Europe, Australia, and New Zealand for luxury automobiles. It directly competes with traditional luxury brands as Mercedes-Benz and BMW. Toyota will market the brand name in Japan in 2005.

The first Lexus-branded model, the LS 400, appeared in 1989. It had a unique design, sharing no major elements with previous Toyota vehicles, with a new 4.0-litre V8 engine. It was widely praised for its quietness, well-appointed interior, fine engine performance, outstanding build quality, and value. (In some markets, it was priced against Mercedes-Benz's and BMW's mid-sized models, while offering size, performance, and quality comparable to their full-size cars). It was generally regarded as a major shock to the European marques, but it has never managed to gain the affection of the public in the way of the older luxury manufacturers (a fact not helped by anonymous styling and suspension regarded by reviewers outside the U.S. as a compromise of handling for ride comfort). It won several major motoring awards when released.

These virtues have been maintained in subsequent iterations of the LS, including the LS 430, and the range has been expanded with other models (the Toyota Camry-based ES 330, the small, sporty, rear-drive IS 200 and IS 300 (based on the Japanese Domestic Market Toyota Altezza), the Toyota Land Cruiser-based LX 470 SUV, and the GS models). The world's second mass-production hybrid SUV was a Lexus (After the Ford Escape SUV in summer 2004). The SC300/400 was Lexus' first coupe that made its way to the United States.

At their car dealers, they are known to have quality customer service, with courteous employees, and refreshments and some have internet connection.