Porsche: Meaning (information, definition, explanation, facts)

Porsche (Dr. Ing. h. c. F. Porsche AG, correctly pronounced as pour-sha, but some English speakers use the incorrect pronunciation porsh) is a German manufacturer of sports cars, founded in 1931 by Ferdinand Porsche, the engineer who created the first Volkswagen. The company is located in Zuffenhausen, a city district of Stuttgart.

The first Porsche was the Porsche 64 from 1938. The second Porsche model, the Porsche 356 of 1948, was initially built in Gmünd, Austria, where the company was evacuated to during war times, but after building 49 cars the company relocated back to Zuffenhausen. Ferdinand Porsche worked with his son Ferry Porsche in designing the 356 but died soon after the built of the first prototype. The car used many Volkswagen components including its engine (the air-cooled, rear-mounted, 4-cylinder 'boxer' unit, but tuned for more power), its gearbox and its suspension. The sleek bodywork was designed by Erwin Komenda who had also designed the body of the VW Beetle. The 356 had several evolutions while in production and many VW parts where replaced by Porsche-made parts. The last 356 were powered with a 100% Porsche flat-4 engine.

In 1963, after some success in motor-racing, the company launched the Porsche 911, another air-cooled, rear-engined sportscar, this time with a 6-cylinder 'boxer' engine. The car has become their most well-known model, successful on the race-track, in rallies, and in terms of sales. Far more than any other model, the Porsche brand is defined by the 911.

The company has had a close relationship with Volkswagen. The first Porsche cars, the 1948 Porsche 356, used many Volkswagen components. Later collaborations include the 1969/1970 VW-Porsche 914, the 1976 Porsche 924 (which used many Audi components and was built at an Audi factory), and the 2002 Porsche Cayenne (which shares engineering with the VW Touareg). In 2003 Ferdinand Porsche's grandson Ferdinand Piech was the CEO of Volkswagen Group and the main shareholder of Porsche AG. Bernd Pischetsrieder is the current CEO. He came from BMW.

Porsche has been highly successful in many branches of motor-racing. Particular success has been in sportscar racing, notably the Le Mans 24 Hours (a winner 16 times), in Formula 1 (supplying TAG-labelled engines for McLaren), and on the Paris-Dakar rally.

Porsche has a reputation for producing vehicles that, despite their high performance, are reliable and tractable enough to be used for daily driving, and of high manufacturing quality and durability, but perhaps less visual excitement than their competitors. This reputation is contrasted with that of Ferrari, their main competitor, whose machines are famous for their design flair and temperamental nature.

Porsche has for many years offered consultancy services to various other car manufacturers. Studebaker, Seat, Daewoo and Subaru have consulted Porsche on engineering for their cars.

The headquarters and main factory is still at Zuffenhausen, but for the Cayenne there is a new plant at Leipzig. Most Boxster production is outsourced to Valmet Automotive in Finland.

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